The Instagram page is a master's showcase. And how you position yourself and show yourself in social networks directly depends on your income and your perception as a master.
And this is why you should constantly work on your personal brand. 
 
Therefore, let's consider what a personal brand is and why it is needed at all. 

Personal brand is a public image of a person, built on certain values, principles and expert skills, which are demonstrated in order to promote one's business, oneself as a specialist or the products and services of other companies or one's own.

Personal is what you broadcast as a person, that is, you as a person. 
A brand is a system of values ​​that you broadcast. 

 

What does a personal brand consist of? 

  • positioning (skills, talents);
  • personal values ​​and qualities;
  • behavior, environment;
  • appearance, image;
  • results;
  • self-presentation;
  • blog concept.

 


Why should a beautician develop his personal brand?

Let's imagine the situation: you are a craftsman with 2-3 years of work experience, you rent a studio space and you have a certain client base. But this is not your ultimate goal and you want to increase your income and expand your business. One of the most effective and cheapest tools will be the development of a personal blog. Thanks to the development of OB and active management of Instagram, it is possible to increase the audience and the number of customers, and hence the increase in profit. After all, when people trust - they recommend, buy, love. 
Therefore, Instagram is an ideal platform for developing a personal brand. Your main task is to transfer your personality from offline to online. Your thoughts, your words, your offline face = online content. 

The biggest mistake in working with a personal brand is to compare yourself with bloggers and think that working with a blog is a broadcast of your “personal life”. Therefore, it is worth remembering that content within the framework of a personal brand includes the broadcast of personality only from those topics that will help you reveal your personality. That is, only you decide what exactly you will share on the blog in addition to work (personal, entertainment, recreation, etc.) 

Positioning is responsible for what position in blogging you choose. Let's analyze it further.

Positioning is required to:

  • stand out from other masters (for example, all masters make graphic eyebrows, and you make natural ones. That is, you focus on this). 
  • it is cheaper to promote (when you know your positioning, it is easier for you to advertise services, it is easier to create content, advertising will have a better effect, due to a clear understanding of your goal) 
  • they found out about you faster (correct positioning in the blog will bring new customers and new acquaintances)

Questions that reveal positioning: who you are in the blog / your mission in the blog / the foundation of the blog. 

 

How to start a blog and talk about yourself? 

  1. Identify your target audience. What kind of people are they, their interests, needs, age category, gender, education level, income level. Understanding and knowing your audience will help you adjust your content to their needs. 
  2. Uncover your uniqueness. It can be your unique way of speaking, it can be your interesting gestures on video, your style of presenting works in photos or videos. 
  3. Determine the main topic of the blog. If you are a beautician, you can share various tips about your niche with your followers and clients on the blog. You can show new products appearing on the beauty market. Broadcast your life at work and outside of it (because many clients are also interested in you as a person,  not only as a craftsman)
  4. Create an image and brand. Thanks to this, you will be able to reflect your values ​​through your style and presentation. That is, it can be a visual identity (visual page, stories), and your voice, the tone of information. 
  5. Underline your advantages. Answer for yourself, why should customers choose you? What makes you better than other masters? What problems can you solve?
  6. Show your importance. Show your concern for customers in your blog, show how much you value them and how much you benefit them. Over time, clients will come to you themselves, because in addition to good results after the procedure, you also provide excellent service and always leave a pleasant aftertaste after visiting the salon. Remember: people always go to people!
  7. Publish posts and stories regularly. It is important to maintain activity on the page and show new content regularly. This helps keep your audience interested in you as a professional and as a person. 
  8. Involve your audience in actions and dialogues. Engage with followers through comments, polls in Stories, live broadcasts. Ask their opinion, share useful information.
  9. Be authentic and sincere. To be yourself – one of the key success factors. People appreciate sincere and genuine bloggers they can trust. Do not try to be someone else, do not be afraid to show yourself as you are and do not play a fictional role. Don't dwell on the fact that everything in your life is not as perfect as it is on Pinterest. Show people the real picture, because that's what they'll really appreciate. 
  10. Promote yourself. If you start to feel that you want to attract even more followers - use paid advertising on Instagram. Also, don't forget hashtags and geotags to help you get found.

 

 

Following these recommendations, you will be able to make a statement and attract an active and loyal audience.

Remember -  no one will say that you are a cool craftsman until you do it yourself!