An important aspect of every beauty specialist's work is not only their professional skills but also the income they receive from providing services. It is necessary not only to perform procedures well but also to effectively and convincingly sell additional services that benefit the client. We have prepared a few tips to help increase the average bill and improve customer loyalty.
The first way to increase the average bill is through selling additional complementary services that may interest the client. For example: eyelash tinting in addition to eyebrow tinting, facial waxing, light daytime makeup, or removing eyelash extensions. Also, braid hairstyles with rings are currently popular, as they are quick to do and add a stylish accent to the client’s look.
Create a small display with care products for additional sales of home-use cosmetics. Many clients have dry skin, and besides moisturizing their skin before the procedure, daily home care for their lashes and brows will be relevant. Products like LashPlex, BrowElixir, Aqua fluid concentrates from Zola, Okis, Lendi, Sculptor, both full-sized formats and sachets, and oils for lash and brow growth will work well for additional sales. Don’t forget to add styling products like waxes and gels so that clients can buy the necessary items right after the procedure. For home use, masks from Elan, which maintain the color of the hairs until the next visit to the brow artist, are ideal.
The range of products for additional sales can be very broad: makeup pencils, brushes, lip balms, eye patches, decorative cosmetics, makeup removers, makeup sponges, cosmetic bags, and more.
Add comprehensive procedures to your list of services. Clients will find it convenient to have several procedures done at once, such as brow and lash lamination simultaneously, saving time.
Implement a loyalty system. Offer a discount for visiting procedures with a friend/mother. This will be a fun girls' routine for clients, where they can also enjoy a small discount as a pleasant bonus.
Order gift certificates, which make great gifts for loved ones and help attract new clients. Ask your clients and models to leave reviews of your services on social media or specialized platforms.
Mini-course sales can be very relevant for women who often travel and can’t visit the master regularly, or for those who simply want to learn how to take care of themselves at home. Courses like "Do-it-yourself makeup" and "Eyebrows for yourself" are currently very popular.
Don't forget about timely price increases for your services. Financial accounting and regular recalculations of service costs may reveal gaps in your finances. The price of your services should be up-to-date and justified by a correct cost calculation. We recommend raising prices no more than once every six months. Be sure to notify your clients about price changes at least 2-3 weeks in advance.
All these recommendations for organizing your work will help you increase the average bill, gain customer loyalty, and boost your own income.
We wish you success on your path to growth!
